Mercedes-Benz is rolling out a super marketing campaign that includes TV commercials, social media blitzes, and six exclusive digital comic stories that start arriving October 20 on its Instagram channels.
“With Justice League, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. The E-Class Cabriolet is a natural fit for Wonder Woman,” said Jens Thiemer, Mercedes-Benz Cars vice president of marketing in a statement. “And who other than Bruce Wayne, aka Batman, would be more inclined to drive a car like the Mercedes-Benz AMG Vision Gran Turismo?”
The concept vehicle made its debut in 2013 and packs an AMG V-8 engine with 577 hp and 590 lb-ft of torque. It gets a flashy new interior with racing seats and a virtual dashboard section for the film.
“As a designer you have to create fantasy, so we often get inspired by the film industry. I am excited that this time, the film industry was inspired by us and our Mercedes-Benz AMG Vision Gran Turismo became the car for a super hero,” said Gordon Wagener, Daimler AG chief design officer.